After a storm, the agent who picks up the phone and knows your policy is worth more than the cheapest premium. We pulled every insurance agency Google lists in Rochester, MI, checked which ones actually have an address in town, read their reviews, and went through their websites to build this list.
How we chose this list: Insurance agencies are sorted by Google rating weighted by review count. Companies based in Rochester come first. This list is updated for 2026.
Quick Comparison
| # | Company | Rating | Reviews | Phone |
|---|---|---|---|---|
| 1 | Michigan Insured | ★★★★★5.0 | 122 | (248) 236-7004 |
| 2 | Marcus Schirr Insurance Group | ★★★★★5.0 | 62 | (248) 464-8749 |
| 3 | Michael Spinale - State Farm Insurance Agent | ★★★★★4.9 | 188 | (248) 652-6636 |
| 4 | The Crawford Insurance Group | ★★★★★4.9 | 143 | (248) 402-5005 |
| 5 | Main Street Insurance Agency | ★★★★★4.9 | 80 | (248) 656-1655 |
| 6 | Lifetime Insurance | ★★★★★5.0 | 17 | (248) 720-5998 |
| 7 | Whims Insurance Agency | ★★★★★4.8 | 32 | (248) 651-7321 |
Michigan Insured
Address: 805 Oakwood Dr Suite 205, Rochester, MI 48307
Phone: (248) 236-7004
Website: michiganinsured.com
Based in Rochester, Michigan Insured writes home, car, life and business insurance. Reviewers describe agents who spent time comparing options before moving their auto, home and umbrella policies. Several say the switch from another agency was simple, and one mentions help canceling the old policy. A longtime client describes strong support while filing a personal vehicle claim. The office handles both personal and commercial accounts, so a household that also runs a small business can keep its policies with one local agency. If you are shopping a bundle, ask for a side by side quote against the current policy.
What stands out:
- Free quotes offered through the website
- Claims section and client login on the site
- Reviewers mention lower premiums than their previous carrier
Marcus Schirr Insurance Group
From an office in downtown Rochester, Marcus Schirr Insurance Group writes home, auto, life and commercial coverage, plus umbrella and farm-owners policies. The website also lists multi-year guaranteed annuities and mentions Farm Bureau. Reviewers describe walking in and leaving with condo, auto and umbrella policies at a better price than their prior company. Others say staff explained each step clearly and answered questions patiently. One business owner has used the agency for years and now places all personal and business insurance there, describing the team as attentive and quick to respond.
What stands out:
- Free quotes by phone at 248.464.8749
- Reviewers mention strong prices on home and auto
- Insurance blog published on the agency website
Michael Spinale - State Farm Insurance Agent
Address: 1460 Walton Blvd. Ste 206, Rochester Hills, MI 48309
Phone: (248) 652-6636
Website: mikespinale.com
This State Farm office sits in Rochester Hills, next to Rochester, and serves Rochester households and businesses. As a State Farm agent, the office places home, auto, life and business coverage with that one carrier. The website says Mike Spinale brings more than 25 years of experience and invites clients to text or call. Reviewers describe being guided through a homeowners claim with steady communication and follow up. Others mention fast, accurate answers to questions and help finding coverage that fit both their needs and their budget. One law firm describes the office stepping in to place a homeowners policy for a trust property before coverage lapsed.
What stands out:
- Text or call (248) 652-6636
- Website covers insurance and financial service needs
- Reviewers describe the process as simple and stress-free
- Licensing mentioned on the agency website
The Crawford Insurance Group
Address: 1415 Walton Blvd., Rochester Hills, MI 48309
Phone: (248) 402-5005
Website: crawfordinsurancegroup.com
Located in Rochester Hills, next to Rochester, The Crawford Insurance Group serves Rochester clients with personal and commercial insurance. Its website lists home, auto and life coverage along with financial services and employee benefits for employers. The site also has a page listing the companies it represents. Longtime clients describe personalized service on both personal and business policies, with ongoing conversations about quote options. Reviewers also mention an agent who came prepared to review several auto, home and umbrella policies at once, offered sensible discounts without cutting coverage, and returned calls promptly.
What stands out:
- Call 248-402-5005 for a quote
- Online claim filing and payment pages
- Website explains Michigan auto insurance reform
- Refer a Friend program listed at $20
- State licenses listed on the website
Main Street Insurance Agency
An independent agency in Rochester, Main Street Insurance Agency quotes home, auto, life, business and umbrella coverage. For homeowners, the website offers a complete analysis of coverage needs, including why market value differs from replacement cost. That distinction matters after a roof claim. Reviewers describe an agent who explained the ins and outs of insurance clearly, and prices they call competitive. One driver says the agency found a policy with a low down payment when others could not. Another bought a new car and had proof of insurance at the dealership within the hour.
What stands out:
- Reach the office at (248) 656-1655
- Mobile app and online client login
- Claims section on the agency website
- Licensing mentioned on the agency website
Lifetime Insurance
Address: 336 1/2 S Main St, Rochester, MI 48307
Phone: (248) 720-5998
Lifetime Insurance is in Rochester and does not list a website, so the clearest picture comes from customer reviews. Most of them focus on auto insurance. Reviewers say the application was easy, the staff was friendly and coverage options were explained clearly and could be customized. Several describe switching from another provider and saving money while keeping good coverage. Others mention that the customer service team stays available for questions and policy changes. If auto coverage is the main need, call the office directly to ask which other lines it writes.
What stands out:
- Reviewers mention affordable coverage matched to driving needs
- Reviewers describe efficient, stress-free policy walkthroughs
- Reviewers say staff respect their time
Whims Insurance Agency
Address: 322 S Main St #200, Rochester, MI 48307
Phone: (248) 651-7321
Website: whimsinsurance.com
In business since: 1917
Founded in 1917, Whims Insurance Agency is based in Rochester and serves the city and Southeast Michigan. It covers business insurance and bonds as well as auto, home, life and health, and its website says its clients include large multi-state businesses. Reviewers describe agents who compared several carriers the agency represents and lowered premiums with no loss in coverage. A first-time car owner mentions an easy auto policy and good communication. Another reviewer had quoted their own insurance for a decade before finding a better rate through Whims. Clients also mention a proactive approach and agents who answer when called.
What stands out:
- Call (248) 651-7321 to request a proposal
- Website cites 450 combined years of staff experience
- Online payment option on the website
- Website mentions the agency's licensing
How We Built This List
- Google reviews and ratings pulled via the Google Places API on 2026-10-23, sorted by rating weighted by review count.
- Location. Companies with an address in Rochester, MI rank ahead of companies based nearby.
- Michigan producer license, verified on the DIFS lookup.
- Google rating weighted by review count.
- Carriers represented: captive or independent.
- Claims support described on their site.
- Website review for services offered, years in business and any licenses or credentials the company publishes.
Licensing in Michigan: Michigan insurance agents are licensed by the Department of Insurance and Financial Services (DIFS). Captive agents sell one carrier; independent agents quote several. Check the license on the DIFS lookup.
Disclosure: Roofing Army is a roofing company. We do not do this kind of work, we have no business relationship with the companies above, and nobody paid to be listed. We built this list because our customers in Rochester ask us who to call. Verify licenses and get more than one quote.
Need a Roofer in Rochester, MI?
We meet adjusters on site for storm claims and document what is actually damaged. A good agent makes that process faster. Roofing Army inspects roofs in Rochester for free, quotes five options at different price points, and takes no deposit until the job is done.
Comparing roofers? See the best roofing companies in Rochester. Budgeting? See what a roof replacement costs in Rochester, with real prices from our published jobs.
More Rochester Rankings
- Best Roofing Companies in Rochester, MI
- Best Electricians in Rochester, MI
- Best Gutter Companies in Rochester, MI
- Best Home Inspectors in Rochester, MI
- Best HVAC Companies in Rochester, MI
- Best Landscapers in Rochester, MI
- Best House Painters in Rochester, MI
- Best Plumbers in Rochester, MI
- Best Realtors in Rochester, MI
- Best Siding Companies in Rochester, MI
- Best Tree Services in Rochester, MI
- Best Window Replacement Companies in Rochester, MI
Frequently Asked Questions
Is there an insurance agency based in Rochester?
Yes. Five of the agencies on this list are based in Rochester: Michigan Insured, Marcus Schirr Insurance Group, Main Street Insurance Agency, Lifetime Insurance and Whims Insurance Agency. Two others, Michael Spinale - State Farm Insurance Agent and The Crawford Insurance Group, are in Rochester Hills, the next town over, and also serve Rochester. A local office makes it easier to sit down and review your policies in person.
Does homeowners insurance cover roof replacement in Michigan?
It depends on the cause and the policy. Most homeowners policies cover sudden damage, such as wind, hail or a fallen tree, and do not cover a roof that has simply worn out with age. Policies also differ on whether they pay replacement cost or actual cash value, which can change the payout on an older roof. Ask your agent which applies to you before a storm. We meet adjusters on site for storm claims and document what is actually damaged.
Captive or independent agent: which is better?
Neither is better for everyone. Michigan insurance agents are licensed by the Department of Insurance and Financial Services (DIFS). Captive agents sell one carrier; independent agents quote several. A captive agent, such as a State Farm office, knows one company's products well. An independent agent can compare prices across carriers. Whichever type you choose, check the license on the DIFS lookup.
Does Roofing Army help with insurance claims?
Roofing Army is a roofing company, not an insurance agency, so we do not sell policies or file claims for you. What we do is meet adjusters on site for storm claims and document what is actually damaged on the roof. A good agent makes that process faster. If you are in Rochester and suspect storm damage, Roofing Army will inspect your roof for free before you call your insurer.



