Privacy Policy
Last updated: April 4, 2026
Roofing Army ("we," "us," or "our") operates the website roofingarmy.com and provides roofing services across Southeast Michigan. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us by phone, submit a form, or communicate with us via text message (SMS/MMS).
Information We Collect
Information You Provide
- Contact information: Name, phone number, email address, and property address when you request an estimate, schedule an inspection, or contact us.
- Project details: Information about your roofing needs, property type, insurance claims, and service preferences.
- Communications: Records of phone calls, text messages, emails, and form submissions you send to us.
Information Collected Automatically
- Device and browser information: IP address, browser type, operating system, and device identifiers.
- Usage data: Pages visited, time spent on pages, referring URLs, and click patterns.
- Location data: General geographic location based on IP address.
- Cookies and similar technologies: We use cookies to improve your browsing experience and analyze website traffic.
How We Use Your Information
- To provide roofing estimates, schedule inspections, and deliver our services.
- To communicate with you about your project via phone, email, or text message.
- To send appointment reminders and project updates via SMS/MMS.
- To respond to your inquiries and provide customer support.
- To improve our website, services, and customer experience.
- To comply with legal obligations and protect our rights.
SMS/Text Messaging Policy
When you provide your phone number and consent to receive text messages from Roofing Army, you agree to the following:
- Types of messages: We may send appointment confirmations, scheduling reminders, project updates, estimate follow-ups, and service-related communications.
- Message frequency: Message frequency varies based on your project status. Typically 1 to 5 messages per week during active projects.
- Opt-out: You can opt out of text messages at any time by replying STOP to any message. You will receive a confirmation message and no further texts will be sent.
- Help: Reply HELP to any message for assistance or contact us at 248-326-2020.
- Costs: Message and data rates may apply. Check with your mobile carrier for details.
- Carriers: We use Twilio to deliver text messages. Carriers are not liable for delayed or undelivered messages.
- No purchase required: Consent to receive text messages is not a condition of purchasing any services.
- No sharing: We do not sell, rent, or share your phone number or opt-in data with third parties for marketing purposes. Phone numbers collected for SMS are used solely for the purposes described in this policy.
Phone Calls
When you call us or we call you, the call may be recorded for quality assurance and training purposes. By continuing the call, you consent to recording. If you do not wish to be recorded, please let us know at the beginning of the call.
How We Share Your Information
We do not sell your personal information. We may share information with:
- Service providers: Companies that help us operate our business, including our scheduling software, communication platforms (Twilio), payment processors, and website hosting (Vercel).
- Insurance companies: When assisting with your insurance claim, we share project documentation with your insurance carrier at your direction.
- Material suppliers and manufacturers: To register warranties on your behalf.
- Legal requirements: When required by law, subpoena, or legal process.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
You have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Opt out of marketing communications at any time.
- Opt out of text messages by replying STOP.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of other sites. We encourage you to review the privacy policies of any site you visit.
Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us:
- Phone: 248-326-2020
- Email: info@roofingarmy.com
- Mail: Roofing Army, 411 N Oxford Rd, Suite A, Oxford, MI 48371