After a storm, the agent who picks up the phone and knows your policy is worth more than the cheapest premium. We pulled every insurance agency Google lists in Southfield, MI, checked which ones actually have an address in town, read their reviews, and went through their websites to build this list.
How we chose this list: Insurance agencies are sorted by Google rating weighted by review count. Companies based in Southfield come first. This list is updated for 2026.
Quick Comparison
| # | Company | Rating | Reviews | Phone |
|---|---|---|---|---|
| 1 | Farmers Insurance - Gregory Blackwell | ★★★★★5.0 | 62 | (248) 833-0070 |
| 2 | Peoples Insurance Agency LTD | ★★★★★4.9 | 93 | (248) 327-7083 |
| 3 | Erica Lindsay The Insurance Lady, Agency LLC | ★★★★★4.9 | 59 | (313) 355-0330 |
| 4 | L.A. Insurance | ★★★★★4.8 | 154 | (248) 353-0300 |
| 5 | Cantor Insurance Group | ★★★★★4.8 | 152 | (248) 848-0200 |
| 6 | Insurance One Agency | ★★★★★4.8 | 111 | (800) 752-0680 |
| 7 | Insurance By Anderson | ★★★★★5.0 | 9 | (248) 352-0860 |
Farmers Insurance - Gregory Blackwell
Address: 15900 W 10 Mile Rd Ste 204, Southfield, MI 48075
Phone: (248) 833-0070
Website: agents.farmers.com
Gregory Blackwell runs a Farmers Insurance and Financial Services office in Southfield. The agency writes home, auto, renters, condo, life, business and umbrella coverage, and its website lets you start a quote online, send a text or book an appointment. Reviewers mention fair rates and a patient, knowledgeable approach, with clear explanations of what each policy covers. Several describe bundling auto and home, or adding life insurance alongside an auto policy. A number of customers say they came in on a referral from family or friends. Reviewers also mention helpful office staff and a pleasant experience from start to finish.
What stands out:
- Office on W 10 Mile Rd, Southfield 48075
- 15 years in business, per the agency
- Licensing is mentioned on the agency website
- One reviewer found rates lower than other companies
Peoples Insurance Agency LTD
Address: 16250 Northland Dr #150, Southfield, MI 48075
Phone: (248) 327-7083
Website: peoplesinsuranceltd.com
This Southfield agency keeps a simple website that lists home insurance, so most of the detail comes from customer reviews. Reviewers describe an agent who works hard to find good options, including extra effort when a new teen driver was added to a family policy. One customer says the agency invited them in to help send paperwork to their insurer, even close to closing time. Others call the service efficient, helpful and smooth. If you need auto coverage set up quickly or a policy for a trucking business, the reviews suggest it is worth a call.
What stands out:
- Located in Southfield, Oakland County
- Reviewer describes a same-day six month auto policy
- Reviewers mention knowledge of trucking industry insurance
- One reviewer switched to Progressive through the agency
Erica Lindsay The Insurance Lady, Agency LLC
Address: 24681 Northwestern Hwy Ste 3006, Southfield, MI 48075
Phone: (313) 355-0330
Website: ericatheinsurancelady.com
Based in Southfield, Erica Lindsay The Insurance Lady, Agency LLC is known mostly through its customer reviews. Reviewers describe getting auto, homeowners, renters and life coverage through the agency, often as a bundle. Several say the agency shopped around and found better quotes and deals for their families. One says renters, auto and life together cost less than the auto policy they had before. Others describe her as helpful, dedicated and knowledgeable, and say she takes time to explain policies so customers understand them. Reviewers who wanted coverage explained in plain terms say she does that well.
What stands out:
- Reviewer says she has 15 years in insurance
- Renters, auto and life set up in about 48 hours
- Reviewers mention help after regular business hours
- Reviewers report lower monthly auto and homeowners costs
L.A. Insurance
Address: 24490 W 10 Mile Rd, Southfield, MI 48034
Phone: (248) 353-0300
Website: lainsurance.com
In business since: 1992
L.A. Insurance has a Southfield office and is part of a network of more than 200 locations in the United States, including Michigan, Texas, Florida, Arizona, Colorado, Georgia and Nevada. The company was founded in 1992. It covers cars, motorcycles, boats, RVs, motorhomes, renters and business vehicles, and also lists home and life insurance. Reviewers mention friendly staff who answer questions quickly and make the process smooth and stress free. Several describe the service as efficient and professional, and say they plan to come back.
What stands out:
- Over 34 years serving clients, per its website
- Buy a policy online or work with an agent
- Website mentions licensed and insured status
- Reviewers describe auto insurance service as responsive
Cantor Insurance Group
Address: 26777 Central Park Blvd, Southfield, MI 48076
Phone: (248) 848-0200
Website: cantorinsurance.com
In business since: 1939
Founded in 1939, Cantor Insurance Group is a Southfield agency whose website carries the Brown & Brown name. It writes home, auto, life, umbrella and business coverage. On the commercial side, it lists programs for industries such as construction, real estate, healthcare, hospitality, aviation and transportation. Reviewers mention friendly service and staff who take time to break down coverages so customers understand the value of what they pay for. Long-time clients describe the agency searching for a better deal when their premiums rose, and say this has happened several times. Reviewers also say the reps make customers feel heard.
What stands out:
- Online claim reporting on the agency website
- Umbrella policies alongside home and auto
- Commercial programs for agriculture, marine and nonprofits
- Located in Southfield, Oakland County
Insurance One Agency
This independent agency in Southfield is independently owned and locally operated. It focuses on Michigan and offers home, auto, life and business coverage across the state. As an independent agency, it can quote more than one carrier, which is useful if you want to compare. Reviewers mention getting multiple quotes side by side, including home and auto bundles when buying a house. One describes better coverage at a lower price. Others say the staff gathered the needed information and set the policy up for them. A reviewer who refers clients mentions quick turnaround and personalized attention on every transaction.
What stands out:
- Quote requests online for home, auto, life, business
- Claims help listed among agency services
- Reviewers describe friendly, patient agents
- Reviewers recommended the agency to family members
Insurance By Anderson
Address: 20245 W 12 Mile Rd Ste 130, Southfield, MI 48076
Phone: (248) 352-0860
Website: insurancebyanderson.com
Licenses and credentials: Family owned
Insurance By Anderson is a family-owned agency in Southfield, and its website describes helping people across Michigan find coverage that fits their needs and budget. It offers auto, homeowners, life and business insurance. Reviewers say the agent stays involved after the sale and handles questions or problems personally. Several use the agency for both business and personal policies. One reviewer, who works as an insurance agent, praises the agent's knowledge. Another moved their parents' homeowners and auto coverage to the agency and reports a much lower homeowners premium.
What stands out:
- Claims 70 years in business
- Independent agency services listed on its website
- Online quote requests for home, auto, life, business
- Reviewers mention timely quotes and competitive rates
How We Built This List
- Google reviews and ratings pulled via the Google Places API on 2026-11-04, sorted by rating weighted by review count.
- Location. Companies with an address in Southfield, MI rank ahead of companies based nearby.
- Michigan producer license, verified on the DIFS lookup.
- Google rating weighted by review count.
- Carriers represented: captive or independent.
- Claims support described on their site.
- Website review for services offered, years in business and any licenses or credentials the company publishes.
Licensing in Michigan: Michigan insurance agents are licensed by the Department of Insurance and Financial Services (DIFS). Captive agents sell one carrier; independent agents quote several. Check the license on the DIFS lookup.
Disclosure: Roofing Army is a roofing company. We do not do this kind of work, we have no business relationship with the companies above, and nobody paid to be listed. We built this list because our customers in Southfield ask us who to call. Verify licenses and get more than one quote.
Need a Roofer in Southfield, MI?
We meet adjusters on site for storm claims and document what is actually damaged. A good agent makes that process faster. Roofing Army inspects roofs in Southfield for free, quotes five options at different price points, and takes no deposit until the job is done.
Comparing roofers? See the best roofing companies in Southfield. Budgeting? See what a roof replacement costs in Southfield, with real prices from our published jobs.
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Frequently Asked Questions
Is there an insurance agency based in Southfield?
Yes. All seven agencies on this list are based in Southfield: Farmers Insurance - Gregory Blackwell, Peoples Insurance Agency LTD, Erica Lindsay The Insurance Lady, Agency LLC, L.A. Insurance, Cantor Insurance Group, Insurance One Agency and Insurance By Anderson. They range from single-agent offices to an agency founded in 1939 and a national company with a local office.
Does homeowners insurance cover roof replacement in Michigan?
It depends on your policy and the cause of the damage. Coverage usually applies to sudden damage, such as from a storm, and usually not to wear from age. Many policies pay either replacement cost or actual cash value, which affects what you receive for an older roof. Ask your agent which applies. On storm claims, Roofing Army meets adjusters on site and documents what is actually damaged, and a good agent makes that process faster.
Captive or independent agent: which is better?
Michigan insurance agents are licensed by the Department of Insurance and Financial Services (DIFS). Captive agents sell one carrier; independent agents quote several. Neither is better for everyone. A captive agent, such as a Farmers office, knows one carrier's products well. An independent agent, such as Insurance One Agency, can compare several carriers for you. Whichever you choose, check the license on the DIFS lookup.
Does Roofing Army help with insurance claims?
No. Roofing Army does roofing only and does not sell insurance or handle claims as an agent. For storm claims, we do meet adjusters on site and document what is actually damaged, which helps your agent and insurer move faster. Roofing Army also inspects roofs for free in Southfield, so you can find out whether there is storm damage before you call your agent.




